Louis Vuitton The Icon and the Iconoclasts: A Celebration of Monogram

Louis Vuitton News

In 1854, Louis Vuitton founded his House. In 1896 his son, Georges Vuitton, created The Monogram in honour of his late father. An icon was born.

The Monogram was revolutionary when it appeared. This most particular and personal of signatures was instantly transformed into a universal symbol of modernity in the hands of Georges Vuitton: it is one of the first exercises in elevated branding and a defining sign of a global culture to come.

In 1965 Gaston-Louis Vuitton, recounted how his father, Georges, had created the motifs on The Monogram canvas: ‘First of all, the initials of the company – LV – are interlaced in such a way as to remain perfectly legible. Then a diamond. To give a specific character to the shape, he made the sides concave with a four-petal flower in the centre. Then the extension of this flower in a positive image. Finally, a circle containing a flower with four rounded petals.’

The Monogram is now recognised globally as a defining signature, both literally and metaphorically, of the House of Louis Vuitton. As it has travelled through time, certain of its features and meanings remain the same. Blurring the boundaries between craftsmanship, art and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and daring throughout The Monogram’s history.

It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; representing something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.

Echoing the special Louis Vuitton centenary collection of 1996 – where Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang, Isaac Mizrahi, Sybilla and Vivienne Westwood contributed individual and distinct designs – for 2014’s collection, the participants have progressed even further. Here, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo radically, personally and playfully realise an unparalleled collection.

Spanning, blurring and redefining the disciplines of art, architecture and design, this diverse and extraordinary group has created a unique collection.

The project itself was initiated by Delphine Arnault, Executive Vice President of Louis Vuitton, and Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections.

“When we talked with Nicolas Ghesquière about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields”, says Delphine Arnault. “We were interested in people who work with their minds and their hands. I thought it was so interesting – and fun! – to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”

“Monogram is timeless, yet with this project we wanted to celebrate it in a way that defied the conventions of ‘classic’“, says Michael Burke, Chairman and Chief Executive Officer of Louis Vuitton.

In many ways it means The Monogram has come full circle: looking at its handcrafted roots once more, its direct connection to a person, its daring and genre defying audacity and, above all, its journey into the future for Louis Vuitton. This is a collection that is both universal and personal, and in the cherished traditions of the house, once again defies expectations.

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These very exclusive and limited editions will be available in selected Louis Vuitton stores worldwide from mid-October 2014.

THE ICON and THE ICONOCLASTS:
A Celebration of MONOGRAM
launch event will take place in
New York City on November 7th, 2014.

#CelebratingMonogram

The Icon: The Monogram

archive monogram Louis Vuitton The Icon and the Iconoclasts: A Celebration of Monogram

In 1896 Georges Vuitton created the Monogram, utilising the LV initials as a tribute to his late father, Louis Vuitton, who had died four years previously.

Revolutionary in its time, The Monogram is one of the first symbols of French modern design. The Monogram pattern is composed of stylised flowers and letters organised geometrically – there is some debate as to whether the graphic design owes a debt to the neo-Gothic style or to the influence of Japonisme. The tiles in the Vuitton family home might also have inspired Georges.

THE Monogram is now recognised globally as a defining signature, both literally and metaphorically, of the house of Louis Vuitton.

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2014 Fall / Winter Louis Vuitton Capucines Ad Campaign By Michelle Williams

Louis Vuitton News

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Last year, the Louis Vuitton Capucines handbag first launch around us and the ad campaign by Michelle Williams, And this Fall Winter 2014 LV Capucines ads also deducting by Michelle. She looks gorgeous in some new stills of an upcoming Fall Winter 2014 Ad campaign for Louis Vuitton featuring the Capucines bag collection.

Michelle’s first campaign with Louis Vuitton is from the Lockit and Capucines bag for the Spring Summer 2014 Collection, and this time, she is also wearing the new Fall 2014 Runway Eternal half booties and also a bright new color for Fall in Bleuet. And the Capucines MM bag is also pictured in Pink Magnolia. Early released in 2013 and there are many of other sizes and colors Capucines bags for 2014. Take a view and bought a piece at Cheap LV Bags for lower price!

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Buy New Items From Louis Vuitton Pop up Shop Starting August 15

Louis Vuitton News

Yet again, Louis Vuitton set up a pop-up shop at Dover Street Market NY starting yesterday, on August 15th, 2014. And in the new store, we will find it will available ready-to-wear, sunglasses, jewelry and shoes for sale, all of the items were designed by Nicholas Ghesquiere for the highly-anticipated Louis Vuitton Fall Winter 2014 Collection.

From Women’s Wear Daily, we are learn there will be another two locations will open temporary installations of the Louis Vuitton collection including London and Ginza. Even though there is no word on how long the installation will last, but the previous pop-up shop showcasing Marc Jacobs final collection for LV was around for about three months in NY. If you don’t want to miss the chance to shop great LV items, stay tuned to mylouisvuittonshow.com for more LV news update!

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Full View Of All New Items In Louis Vuitton Cruise 2015 Collection

Louis Vuitton News

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How many times we preview upcoming 2015 Louis Vuitton Cruise collection? We all know in the new collection for next year, Nicolas Ghesquiere designed new trunk bags in a different look, it is also includes the Small Leather Goods in Tribal Mask Monogram and Pochette Mask Bags which been the newest design for LV Cruise 2015.

Here are full list of all new items in the collection below, including handbags, sandles, outfit and more. Latest New Twist Bags made of epi leather with chain handles and has the LV logo twist lock perfect to allow the flap to open. Take a view and stay tuned to mylouisvuittonshow.com for more new lv bags sale info!

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Take A View Redesigned Louis Vuitton Official Website

Louis Vuitton News

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As a Louis Vuitton fans, we are not strange with the LV official website, it’s always had e-commerce, and even for pieces not sold online, prices and color options were generally available for shopper’s perual, but it’s never been one of the more functional of fashion’s branded sites. And after Nicolas Ghesquiere as the Creative Director, all that has changed, no matter for the style of Louis Vuitton handbags, or the website of LV.

For the old Louis Vuitton website, it is rarely not find something that was buggy or broken. It was slow, non-intuitive and cumbersome to load even on my super-speedy and up-to-date work computer, but much have that has been fixed. And now, the new lv site has large the same features as a the previous one, but without as much bulky, slow-loading, buggy Flash animation. The detailed bag photos are big and clear to help us make a carefully look about those new lv bags in the site.

If you want to know more changed detailed, you can visit louis vuitton website and stay tuned to mylouisvuittonshow.com for more lv news update!

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Louis Vuitton Will Encase The Trophy For World Cup Brazil 2014

Louis Vuitton News

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Just like it did in 2010, in the 2014 World Cup hold in Brazil, Louis Vuitton will once again encase the World Cup Trophy which can accurately be described as a nubby hunk of solid gold.

Even if you are not a sports fans, you must be know that a lil’s soccer tournament has been started down in Brazil from June 12, 2014. The World Cup 2014 will hold for few weeks that the winning team will receive bragging rights for the next four years and a Trophy from Louis Vuitton.

And the solid-gold World Cup trophy will handcrafted by Louis Vuitton’s famous Asnieres workshop and boasts the brand’s signature detailing, including brass locks, monogrammed LV canvas and hardware corners.

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